Brand identities for purpose-led businesses ready to be truly seen
For individual businesses, non-profits and charities that value integrity and doing things right. I craft strategic brand identities that are resonant and as impactful as the work you already do.
honest design that is strategic and as impactful as your mission
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honest design that is strategic and as impactful as your mission •
Hi, I’m Qudsiyah
You know how some organisations do real, impactful work and they light up when you ask about it. But when you look at their brand on social media or their website, it feels… off? That's the gap I'm drawn to.
I design brand identities for purpose-driven organisations who are ready to be seen for the depth of what they do. Strategic, honest design rooted in your mission. The kind that gives you confidence to step into bigger rooms because at the end, you have a brand that is as impactful as your purpose.
My background is in business, which means I think about your brand in the way it solves real business problems, not just aesthetics.
When i’m not designing, you’ll find me in nature, reading or making something with my hands.
Haii | Tea & Wellness Community
Brand Identity Design, Social Media & Packaging
Selected Package: Brand Leap
Take a look at some real life projects
Cozi | Handcrafted coconut bowls
Brand Identity Design, Social Media & Print
Selected Package: Brand Foundations + Design Day
Merri | Nonprofit Mental Health Cafe
Brand Identity Design, Social Media & Web UI
Selected Package: Brand Leap + Custom Web UI
‘rosho | Revolutionary food
Brand Identity, Social Media, Print, Packaging & Web UI
Selected Package: Brand Leap + Custom packaging
Shi’a Research Institute | Islamic Academic Institution
Brand Identity Design & Marketing Material
Selected Package: Brand Leap
What previous clients are saying:
"Highly recommend Qudsiyah for clear communication, professional quality results, and understanding the clients needs. Her process was smooth and neat, giving me confidence in the way my work was being carried out."
Mahdi | SRI
"I felt like Qudsiyah understood my mission. She was thorough and her valuable research brought out things I hadn't thought about. The amount of effort and intentionality she puts behind each design is so reassuring. I couldn't be happier and more confident with my brand."
Neema | Haii Tea
"Having worked with Qudsiyah before on a brand project, I was confident with the level of quality and respect that my items would get. I had a big fair that needed lots of marketing material, i’m so relieved to have had her by my side.
Habiba | Illuminated Books
How the process works:
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Before starting the project, we get on a call to talk through your business, where it is, where it’s going and how we can help. We also go through the design process and determine the full scope.
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We start with an in-depth questionnaire where we do a deep dive into your business and its environment, looking at your audience, your competitive landscape and more. We take that information and curate 2 distinct visual directions for your new brand.
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Based on our strategy and questionnaire, we create one solid concept as your new brand identity. This will be presented to you as though it’s already out there. You’ll get to see your brand on social media posts, a website homepage, billboard and stationery so you can really get a feel for it.
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Once your new brand identity is signed off and agreed items designed, all your files will be organised and shared with you. We put together a brand guide to help you implement and share your brand with ease.
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After your brand has launched and is connecting with people over time, I can help with posters, social media designs, marketing material and merchandise.
Frequently Asked Questions
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Start by filling in the brand enquiry form here
I ask for a bit of detail about your organisation, your goals, and what you're looking for. I want to make sure I understand your needs before we speak and it also helps me come to the conversation prepared and focused on what actually matters to you.
Once I've reviewed your form, I'll be in touch to invite you to a 20-minute discovery call. This is a relaxed conversation where we'll talk through your vision, explore whether we're a good fit, and discuss what working together could look like.
There's no pressure on that call. It's simply a chance for both of us to get a sense of whether this feels right.
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I work a little differently. I take on a limited number of projects at a time so I can give each one the depth it deserves. I'll tell you if I think a different approach would serve you better, even if it means more work for me.
My process is thoughtful and transparent, giving you full visibility into the project once we begin. We work through a dedicated project management platform, which means you would see exactly where we are at every stage. There are clear tasks, defined deliverables with calls scheduled in for key presentations.I care deeply about getting it right and getting your work across to those you serve. Every design decision I make is rooted in understanding your mission, your audience, and where you're headed. Nothing is arbitrary.
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In my experience, having just a logo doesn’t do justice to the impact of your work. A logo is just a single part of your whole visual language and works within a system of other components to create a meaningful and impactful story. This is what i’ve found is most helpful to brands!
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A brand identity for your business is essentially the uniform it puts on in the world that informs how it shows up, what it sounds like and what it says. With consistency, a brand identity makes a brand recognisable and fosters trust.
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Brand packages typically range depending on your required deliverables, please fill out my enquiry form for a custom quote
Generally, brand packages start at £2200 for small businesses that are just starting out, this will include the essential items your brand needs to be out there.
£4500 for more established businesses requiring a more in-depth and strategic brand experience.
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Branding projects typically take between 6-8 weeks. If we are also including packaging design or website design the timeline can get longer depending on the complexity.
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This depends on the package that suits your budget however all packages will include at the minimum:
Brand discovery to help you create a strong visual strategy
Logo design + variations for versatility
Strategic Visual identity (colour palette, fonts, photography guide)
Social media guide
Brand Assets (patterns, icons)
Brand guidelines sheet
Raw files & organised brand folder with all your files
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In addition to brand design, my other services include: Website UI/UX, Product packaging, Digital design, Merchandise design and Print design.
You’re here because
your work matters.
Maybe you started with a DIY logo that was perfect to get you off the ground. Maybe you've been too focused on the mission to think about how your brand looks, or maybe you've grown so much since year 1 that your brand no longer fits where you want to go.
Whatever it is, you're here because there's a gap between the depth of your work and how people perceive you, and that is exactly the work I do.